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"We were offline for a few minutes because the whole internet broke down," tweeted Jitse Groen, chief executive of food delivery group Just Eat. Twitter users quickly reacted to the outage, creating the #InternetShutdown hashtag with KITKAT's official handle telling its 441,500 followers "Guess it's time to Have A Break." Popular tech website the Verge used Google Docs to report news, while UK Technology Editor at the Guardian started a Twitter thread to report on the problems.Īt the onset of the outage, nearly 21,000 Reddit users reported issues with the social media platform, while more than 2,000 users reported problems with Amazon, according to. News publishers came up with inventive workarounds to report about the outage when their websites failed to load. Worldwide, websites lost over $29 million in digital ad revenue per hour during the outage, according to back-of-the-envelope estimates from media measurement firm Kantar. Many of the websites affected earn revenue from digital advertising. Websites operated by news outlets including the Financial Times, the Guardian and Bloomberg News also faced outages. The disruption may have caused issues for citizens booking COVID-19 vaccinations or reporting test results, the Financial Times reported. The United Kingdom's attorney general earlier tweeted that the country's main gov.uk website was down, providing an email for queries. Users received error messages quickly when they visited affected websites on Tuesday, which is an indication Fastly was not a victim of a DDoS attack, or a type of cyber-attack in which a bad actor overwhelms a network with a flood of internet traffic, Champagne said. Today, about a tenth of Americans work in manufacturing, while service providers and retailers like Walmart and temp firms like Kelly Services employ. Over the last 50 years, the country has shifted from creating goods to providing services. "It certainly reminds us just how crucial so few sites and services are to our digital lives," said Neil Campling, global TMT analyst at Mirabaud Securities. A look at the largest employers shows how America’s economy has changed. Vehicles drive past the New York Times headquarters in New York March 1, 2010. "In the grand scheme of things, we actually think that this is a little bit of a positive for other CDNs and also just shows how difficult managing a CDN can be," said James Fish, analyst at Piper Sandler & Co.Īpart from Fastly, the other main CDN providers include Akamai Technologies, Cloudera and AWS.

The company’s content delivery network (CDN) helps websites move content using less-congested routes, enabling them to reach consumers faster. Typical service configurations for a cloud service provider can include updating security rules to protect information, or instructing a server to refresh the contents of a news site before serving it to a customer, said Andy Champagne, senior vice president at Akamai, a cloud service company.Ī simple typo can be propagated to thousands of servers and cause disruptions, he said.įastly, which went public in 2019 and has a market capitalization of under $6 billion, is far smaller than peers like Amazon’s AWS. "The fact that an outage like this can grab headlines around the world shows how rare it is." Ironically, this also underlines its inherent strength and how quickly it can recover," Ben Wood, chief analyst at CCS Insight, said. "Incidents like this underline the fragility of the internet and its dependence on a patchwork of fragmented technology. One of the world's most widely-used cloud-based content delivery network providers, the company earlier reported a disruption from a "service configuration" and did not explain.
